In the technological world, it is crucial that you stay ahead of the game. If you want your business to have any longevity, you need to ensure that you are always in a transient period. You can't just stick with one method of practice. If you do so, you could find that your company loses its edge. Much of the time, when business practices become stagnant, it is vital you alter the way you perform.
With the jobs market as competitive as ever you'd want to do everything you can to attract the best people (and dissuade those who are not) and for large companies it can be a challenge with volume applications to ensure they are still attracting the best but still engaging others who may not be suitable just yet.
When you work in the information technology sector, you need to understand digital trends. There are many ways in which digitalisation will change your role. If you want to be a success, you will need to adapt yourself. If you fail to alter your methods, you will fail and let your company down. Of course, that is the last thing you want to do, and so you should avoid it at all costs.