Project Manager - Paid Media
| Job Title: | Project Manager - Paid Media |
| Contract Type: | Contract |
| Location: | Hessen, Germany |
| Industry: | |
| Salary: | Negotiable |
| Start Date: | ASAP |
| Reference: | BBBH8512 |
| Contact Name: | David Lawrence |
| Contact Email: | david@vineresources.com |
| Job Published: | March 12, 2020 15:33 |
Job Description
Role
*Technical advice on the coordination & control of integrated paid media campaigns for various channels like email marketing, online banner advertising
*Targeting customer groups including Health Care Professionals like Doctors & Pharmacists)
*Independent development and optimization of complex media strategies including segmentation and re-targeting
*Independent agency management & development and management of strategic media projects
*Independent development of central KPIs (Key Performance Indicators) and guidelines for the planning teams & agencies
*Testing of innovative segmentation and (re) targeting approaches by target group analysis and target group comparison as well as by addressing already activated customers again
*Testing of social media pilots and technical advice from the Communications department by contacting doctors or pharmacists via various social media channels to optimise and expand customer contact.
*Conducting internal media training (max. Once a quarter) for brand managers and customer managers
Experience
3-5 years' experience within the paid media (digital) industry ideally working with corporate clients
Experience in the area of paid media / social media with ad server technologies, analytics, ad verification, dashboarding, DMP
Comprehensive project management skills
Experience in on- and offline media planning
German fluency essential as well as good level of English
Excellent communication and presentation skills and used to working with remote teams
This is mainly a remote based role with some onsite work required occasionally
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