Our client is one of the leading companies in the cable industry in Germany. They require a German speaking Senior Businsess Analyst to join their online media team for their B2C customers.

Role
*Further development of cross-channel traffic reporting in close coordination with the channel managers (eg website visits, call center calls, shop visits)
*Autonomous conception, planning and execution of Traffic Analyser regarding the success measurement of marketing campaigns
*Derivation of concrete recommendations for the individual communication and distribution channels with regard to increasing the quality and quantity of the traffic
*Strategic evolution of traffic control based on attribution models
*Very good preparation of complex issues and their presentation in various departmental committees

Experience

*At least 3 years of relevant project experience in the field of performance and media analysis ideally with a Telecoms or Cable company or similar industry
*Very good analytical and conceptual thinking combined with a good understanding of numbers and their interpretation
*Proven experience in the use of common tools of web analytics (e.g. Adobe Analytics) and Internet Advertising Networks (e.g. DoubleClick)
*Safe handling of other relevant tools (e.g. Tableau) for the measurement, analysis and preparation of data

You must able to work as a German freelancer for this assignment and this could be a long-term engagement for the right person.