How to write an effective business case

Published on : 7th December 2022

How to write an effective business case

A business case is a document that describes the benefits, costs and risks of a project or investment. The business case provides the decision-makers with the information they need to take appropriate action. It also helps to ensure that all parties involved understand what's being proposed and provide their input into the decision-making process. In this blog, we look at how to write an effective business case.

1. Gather your input

The first step is to gather the information you'll need to write the case study. This may include researching your audience, understanding the problem, setting objectives, and creating a timeline. You might also want to involve team members in this process so they can contribute their expertise and help with other aspects of writing the case study. Consider what factors should be included in your analysis and what kind of language you want to use throughout it.

2. Plan and build your case

Now decide on the purpose of your case. Is it intended to persuade someone, such as a senior member of the management team, a potential investor or partner? Or do you want to inform them about an important issue in the organisation? Next, consider the audience for your business case. Who are they and what do they need from it? You could consider writing a soft launch document for key team menbers to review to get their initial thoughts. Finally, decide on format: will this be written as a narrative (i.e., not structured) or should it contain some form of structure?

3. Refine and present the case

Now that you've written the business case, it's time to present it. First, try to refine the case as much as possible to make it clear and concise. You will need to include what the benefits are and how they will be measured. Take some time to think about who will be involved in this process and plan for their input.

Consider whom you will need to present to:

• The executive team
• The board of directors/shareholders
• Any other stakeholders (e.g., customers)

The best way to ensure success is by testing your case with a few people before sending it any further. Once you have approved versions of all documents, make sure they're in a format that makes sense for those who might read them.