Unlocking the screen: subtle ways to ace your video interview

You've secured that initial interview, and as is increasingly common, it's scheduled as a video call. While numerous resources cover essential video interview tips—such as optimal lighting, a tidy background, a stable internet connection, and managing potential distractions from pets—these fundamental points are widely known.

This discussion aims to approach the topic from a slightly different perspective. The focus here is not on the technical aspects, but rather on the subtleties that can significantly enhance your presence and make a distinct impression when your first interaction occurs through a screen.

The art of the 'pre-frame' – it starts before you say hello

Many of us are inclined to join a call at the last moment, perhaps with a quick check of our appearance. However, consider the concept of your "pre-frame." This refers to the unconscious message you convey before you even begin speaking.

• The intentional pause: Instead of joining precisely on time, connect a minute or two early. This demonstrates preparedness, allows you a moment to collect your thoughts, and subtly signals your readiness if the interviewer joins before you.

• The "ready" pose: Reflect on your posture before the call commences. Are you slouched or distracted by your phone? Or are you seated upright, hands relaxed, perhaps even with a slight, composed smile? When the connection is established, this immediate visual communicates a powerful, albeit silent, message.

Your eyes: more than just looking at the camera

The instruction to "look at the camera" is frequently given, and it is indeed vital for maintaining eye contact. However, let's explore this further.

• The "thoughtful gaze": This isn't about an unblinking stare at the lens. When listening attentively, it's natural to occasionally shift your gaze slightly—perhaps to the side as if contemplating their words, or briefly downwards as you formulate your own. This indicates genuine thoughtfulness rather than disengagement. Ensure these shifts are brief, and you consistently return to direct eye contact.

• The "engagement sparkle": While difficult to teach, this conveys genuine interest. When you are enthusiastic about a topic, it often manifests in your eyes. Endeavour to genuinely connect with the questions and the dialogue. A flat, uninspired gaze, even when directed at the camera, will not convey enthusiasm. Consider what genuinely excites you about the role and allow that to resonate through your expression.

The power of the 'exit strategy'

Just as the beginning of the call is important, so too is its conclusion. Avoid simply abruptly clicking "leave meeting."

• The thank you & summary: A concise "Thank you for your time; I've genuinely appreciated learning more about [specific aspect of the role/company]" is always appropriate. Briefly reiterate your interest.

• The gracious disconnect: Maintain eye contact (with the camera) as you deliver your final thanks. Offer a polite "Goodbye" or "Cheerio!" Then, rather than a sharp click, provide a brief, warm smile as you engage the disconnect button. This is the equivalent of a confident, courteous handshake at the close of an in-person meeting.

Your environment: beyond the tidy bookshelf

Naturally, a tidy background is essential. But have you considered what your background might communicate?

• Subtle personality cues: A well-placed plant, a piece of art, or even a neatly organised desk can offer a subtle insight into your personality. Ensure nothing is distracting, but allow something to suggest you are a well-rounded individual, not merely a head on a screen.

• The 'professional' frame: Is your camera positioned at eye level? Is there adequate space above your head so your image is not cut off? Envision your screen as a professional portrait. You should be well-centred and appropriately framed, avoiding the impression that you are about to move out of view.

Ultimately, a video interview remains an interview, and all core principles still apply. However, by focusing on these less obvious elements—your pre-frame, the nuances of your gaze, the gracious exit, and the communicative aspect of your environment—you can elevate your video presence from merely competent to truly impressive.